Profitability in Relation to Sales
Autor: yichennn zhang • September 16, 2018 • Essay • 683 Words (3 Pages) • 528 Views
Page 1 of 3
Profitability
- In relation to Sales
- Gross profit margin
- CC’s gross profit margin had an increasing trend from 2000 to 2002, and reached peak at 2002 as 30.12%. Percent had a steady decline from 2002 (30.12%) to 2005 (26.47%). CC’s gross profit margin is less than the industry average (32%) even at its peak.
- Without an adequate gross profit margin, accompany cannot pay for its operating expenses. In general, a company's gross profit margin should be stable unless there have been changes to the company's business model. Therefore, we recommend CC to
- (1) Review its pricing strategy, because of possibly exists lower pricing products than industry average.
- (2) Examine its COGS to avoid a high COGS lead to a lower gross profit margin.
- Operating Profit Margin
- Same as the gross profit margin, the operating margin went up from 2000 (4.38%) to 2002 (12.8%), and reached its highest point at 2002. After that the operating profit margin kept a decreasing trend from 2002 (12.8%) to 2005 (4.65%). Looks like CC do not have a good performance, because the average operating profit margin of industry is 14%.
- Operating profit margin is a good indicator of how well it is being managed and how risky it is. Highly variable operating margins are a prime indicator of business risk.
- Net profit margin
- CC’s net profit margin was 0.75% in 2000, reached its peak at 5.38%, in both 2002 and 2003, decreased after 2003. In 2005, CC had a 2.13% net profit margin.
- Net profit margin, or net margin, is equal to net income or profits divided by total revenue and represents how much profit each dollar of sales generates.
- (1) Advance its management efficiency.
- (2) Reduce its costs and expenses.
- In relation to investment
- Operating income return on investment
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- CC’s ROI is 21.47% and 22.4% in 2002 and 2003 respectively. Since we do not have an industry average number of ROI, we don’ t know which position CC in.
- ROI is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.
- Return on assets
- CC reached its highest point of ROA in 2002 (16.72%) and 2003 (17.26%), but in others years were all far more less than the industry average of 17.46%.
- The ROA figure gives investors an idea of how effective the company is in converting the money it invests into net income.
- (1) Re-evaluate its business strategy as its ROA is low.
- (2) Reducing Asset Costs, especially interest.
- Return on equity
- CC had a 63.77% and 41.08% of ROE respectively in 2002 and 2003, which were both more than the industry average percent of 38.25%. However, it did not have a decent performance in others years.
- ROE is the amount of net income returned as a percentage of shareholders ‘equity. As ROE is a yardstick of profitability, most people like to see high numbers for it, usually 15% or better. The lower the return on equity, the more inefficient the company's operations are making use of those funds. So we recommend CC to
- (1) Improve asset turnover. For example, Computerize Inventory and Order Systems, increase sales, and improve efficiency.
- (2) Use more financial leverage.
- (3) Distribute idle cash efficiently.
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