Project on Modern Corporate Leader

PROJECT ON MODERN CORPORATE LEADER

"QUALITY AND STYLE… People born as leader… But A Person attitude hold longer its Leadership style"……

DR.VIJAY MALLAYA

Referred to as India‘s Richard Branson. A great part of the personality of the Kingfisher brand is based on Mallya's personality. He is credited with having single handedly changed the image of his beer brand from a commodity to a lifestyle brand.

Is an Indian liquor baron and Rajya Sabha MP. The son of industrialist Vittal Mallya, he is the Chairman of the United Breweries Group and Kingfisher Airlines, which draws its name from United Breweries Group's flagship beer brand, Kingfisher.

Call him ‘The king of good times' or the liquor Baron, this charismatic personality's name is a complete introduction in itself. His story jumps countries, time zones, cars and careers.

He believes in living life-king size. His unique style and doing just anything in the most exotic manner shows his extra-ordinary way of life. Blessed with Midas touch, this business tycoon surely knows how to turn any simple opportunity into a goldmine.

And be it anything! He is a keen sportsman, aviator and yachtsman of distinction, championship horse breeder, and professional race car driver, versatility has always been the key to success for this strategic man. His sharp vision and guts to take on new challenges in life always gave him an edge over other business tycoons.

He is the man who changed the usual perception about a so called ‘multi-national company'. He is the person blessed with as having multi-faceted personality.

Is an Indian liquor baron and Rajya Sabha MP.The son of industrialist Vittal Mallya, he is the Chairman of the United Breweries Group and Kingfisher Airlines which draws its name from United Breweries Group's flagship beer brand, Kingfisher.

LEADERSHIP STYLE FOLLOWED

The man is a complex network of thoughts and ideas all rolled into one massive brand.

This passion and energy is evident in all that he has done, from creating the largest manufacturer of spirits in the world to tirelessly touring Karnataka's hinterland as a politician.

Based on the Goleman model, Mallya would appear to have