Property Sales Report of Breezyreality

Property sales report of BreezyReality

        11/10/2015

                                                     By Kaijia Xu

        Z5077900

Exclusive Summery

This report represents a statistical analysis of property sales performed over the past year of BreezyReality, a real estate agency who specializes in selling properties in the eastern suburbs. In general, among four sales agents, sales agent 3 and 4 were better performed than agent 1 and 2 in terms of sales time and satisfaction gained from customers. There was no big difference in how satisfied property owners when served by sales agents since the average satisfaction rates were all around 2.8 but a big difference in time taking to sell a property so sales agent 2 might be the one which was underperforming relative to its competitors because its 37 days’ average sales time was much higher than other sales agents. However, the requirement made by owner-manager that at least 80%of customers satisfied with the service they provided with was not achieved last year. Besides, In addition, it is not necessary to charge property which are further away from the beach or have long history at different price because the distance and age have little impact on sales time. As for three types of property—unit, town house and house, house had a poor sales comparing with the other two types last year. Owing to the fact that each type of property has big difference in sales proportion and sale time over the past year, BreezyReality should charge them at different prices based on their sales situation. In conclusion, although BreezyReality has an excellent performance in real estate business over the past year, it still needs some changes in operation strategy to keep competitive in the property market.

Figure 1

[pic 1]

According to Figure 1, the average satisfaction coding that four sales agents received were nearly the same, there were no big differences across Stella’s four sales agents in how satisfied property owners are with the service provide. However, sales agent 4 had a slight advantage among the four agents with 2.94 points while sales agent 1 may rank in the final with 2.72 points. Nevertheless, because the differences were not significant among four sales agents, the achievements were quite the same in terms of customer satisfaction. In addition, none of these four agents could achieve 80% satisfaction rate as the manager Stella required.

Additionally, Figure 1 suggests the average sales time that four sales agents accomplished over the past year. The average time taken by sale agent 4 took about 30 days, which means that it is quite efficient as well as has an outstanding sales capacity. Sales agent 3 also had excellent ability to sell the properties by taking average 31 days to sell one property. Sales agent 1 took approximately two days more than sales agent 3. As sales agent 2 took approximately 37 days to sale a property, it is obvious that sales agent 2 has the lowest sales ability among four agents.