Report of Her Majesty's Theatre in Operation Management

Report of Her Majesty's Theatre in operation management

Yang Qiu (B227508)

Introduction

This report is about the operations management of Her Majesty's Theatre at London. In the first part, we mainly discuss the facilities and the layout of the theatre. This is following by some characteristics of operation and their way of keep performing high quality services. At the second part, we will compare and contrast London Zoo to Her Majesty's Theatre in their way of operating practices.

Descriptions of Her Majesty's Theatre

Her Majesty's Theatre London dates back to 1705 and was first named the Queen's Theatre. From 1901 until 1952 the theatre was known as His Majesty's before being renamed to its current title, following the 1952 accession to the throne of Queen Elizabeth II. [1] Since 1986, Her Majesty's Theatre has been home to musical phenomenon, The Phantom of the Opera, and today continues to play to packed audiences.

The present building of Her Majesty's Theatre was constructed at 1897 and undergone 3 considerable developments since then. The stage at the western end was 49 feet (14.9 m) deep and 69.5 feet (21.2 m) wide, and reputedly the first to be flat, rather than raked. [2] The seating capacity of Her Majesty's Theatre is relatively large, with room for 1,216 people on four levels – Stalls, Royal Circle, Grand Circle and Balcony. [3]The Stall section is the largest in the auditorium and is located on the ground floor. Being so close to the stage, there are some excellent views in this area, but viewings can alter enormously depending on where exactly audiences are sitting. The next section up, on level 1, is the Royal Circle. It is further from the stage but presents superb panoramic views of the whole set below, providing some of the best seats in the auditorium. Above the Royal Circle, is the Grand Circle. Seats towards the front of the section are acceptable, but audiences may feel a little far away the further back they go. The final and highest area at Her Majesty's is the Balcony. [4]The diagrams show the layout of the theatre.

As shown in the graph, the layout of the theatre is more like a product layout, which has advantages of low unit cost for high volume. In addition, it allows for specialization of equipments and convenient customer movements, but it can lead to low flexibility with repetitive works and vulnerable to disruption.

In Her Majesty's Theatre, the Phantom of the Opera shows six evenings a week at 7.30pm, Monday to Saturday, with matinees twice a week on Thursdays and Saturdays at 2.30pm. The running time is 2 hours and 20 minutes, including a short interval. Customers can buy ticket online or purchase at the theatre