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Report on Malaysia Airlines

Autor:   •  November 22, 2011  •  Case Study  •  409 Words (2 Pages)  •  1,950 Views

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Malaysia Airlines is the full-service flag carrier of Malaysia. Flying out of its home base in Kuala Lumpur International Airport (KUL), the main airline focuses on international, long-distance routes for destinations in the Southeast Asian region. Through its subsidiaries, Firefly Airlines and MASWings, Malaysia Airlines connects to and provides service for domestic and short-range regional flights. It is a top-quality airline with a 5 Star rating and a serious contender in Southeast Asian passenger air traffic.

Features

Firefly Airlines ATR-72

Malaysia Airlines is a full-service airline with a presence on every continent except Antarctica. It is not a budget or strictly local airline. First and Business Class are available for all flights. Economy Class features individual in-flight entertainment consoles. Its customer service includes its Golden Lounges for members, First Class and Business Class passengers in its major network airports. Higher classes and individual in-flight entertainment are not available on the flights operated by its subsidiary companies, Firefly and MASwings, since they use small commuter-type aircraft. The service of Firefly and MASwings complements that of Malaysia Airlines. If you are flying to a secondary or tertiary destination via Malaysia Airlines, you will connect through one of these two airlines. An example would be connecting to Medan, Indonesia or to a location in Malaysian Borneo from Kuala Lumpur.

Pros and Cons

Crew aboard a Malaysia Airlines flight

Malaysia Airlines offers a range of international routes that directly compete with its rivals, such as Singapore Airlines. It also offers the kind of in-flight crew service and high-quality meals that the flagship airlines of Southeast Asia are famous for. Even the Economy Class seats seem a little roomier and comfier than

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