Rogers Communication Analysis

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Anna Sadovnikova

COMM 2MA3

Nov,20, 2014

Group 10

 Report Two

Wireless Telecommunications Carriers (except satellite) (NAICS 517210)

Rogers Communication Inc.

Contents

Introduction (Component 1) 1

Environmental Trend Analysis (Component 1) 1

Conclusion (Component 1)………..…………………………………………………………………………...…...2

Introduction (Component 2)4

Marketing Mix Strategy (Component 2)……..…………………………………………………………………….5

Conclusion (Component 2)…….……………………………………………………………………………………6

Notes……... …………………………………………………………………………………………………….....…8

Bibliography…………….………...............…………………………………………………………………….……8

        Secondary sources…………………………………………………………………………………………9

Introduction         

The focus of this report will be to look at the six environmental trends and showcase the threat and opportunity that each trend represents for the wireless industry in Canada. The NAICS classification is 517210 and the formal industry name is Wireless Telecommunication Carriers (except satellite).1 The SIC classification is 4899 and the formal industry name is Telecommunication carriers.2