Rural Market

Rural Market

Introduction:

Presently the market system enlarge the economy, where the system is changing because the demands of growing business and trade. With the invention of money system market system has moved a long way forward and today buyers and sellers are no longer dependent on the 'co-incidence of wants'. Market functions only through money. By analyzing market of a specific place we can have an idea about their economic activities.

Bangladesh has gone through the practice of urbanization and industrialization to a very limited extent, the majority of the population depends on the agriculture for sustenance and employment - and village economy is the main mode of production in Bangladesh.

As we went to LFE at BARD to know socio-economic condition of rural area of Bangladesh, it was a requirement to see rural market and analyze it. Rural market analysis is salient as it gives us an idea about economic activities, however we visited a market in cantonment area which is called tippera market, and our market analysis specifically on buying behavior of rural population of Bangladesh. Our highlighted issues were products price distributions, different form of promotions, Value chain, and obstacle.

Purpose of Market Analysis

 An idea about the market formation

 Know what types of products and services are available

 A clear idea about economic activity of the villagers.

 An idea about the difference in consumer behavior of rural and urban area.

 Understand the distribution network

 Know the value chain.

 Identify the promotional activities (if any)

 Identify the barriers of the market that are working against the productivity.

Procedure:

To analyze the market structure of Tippera near Comilla cantonment, Participatory Rural Appraisal Technique (PRA) has once again been implemented. We also took interviews form the shop owners and villagers.

There is no market in our assigned village (Raichow). There are only some small grocery shops present. In the Village Raichow most of the shop situated the roadside. The nearest daily market of our Raichow village is Kalir Bazar. Another daily market is Kotbari market. We heard from villagers that at kalir bazar Haat set once a weak. However for our LFE we visited the Tippera bazaar at Haat day which is a source of inward product for Comilla.

Characterization