Ritz-Carlton Rural Marketing

Ritz-Carlton has definitely analyzed every area within operations, they have won countless awards. They have proven to continuously improve their quality standards, and they treat their guests with the utmost respect. "At the Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company (Ritz-Carlton, 2012). This hotel is definitely on my "bucket list" of places to stay in.

In order for the Ritz-Carlton to achieve quality, they need to meet their operational "goal." A successful quality strategy begins with an organizational culture that fosters quality, followed by an understanding of the principles of quality, and then engaging employees in the necessary activities to implement quality (Heizer & Render, 2011). To make sure their quality was up to par, the Ritz-Carlton stated examining different operations throughout their company: room service delivery, guest reservation and registration, message delivery, and breakfast service. The Ritz-Carlton had implemented employee teams, the teams determined work scheduling, what work needs to be done, and what to do about quality problems in their own areas (Heizer & Render, 2011). Top quality management (TQM) and Inspection are other ways for the Ritz Carlton to monitor their continuous improvement in quality.

I would expect superior quality, and nothing less. The Ritz Carlton provides that service, in fact they strive on this. Their "slogan/buzzword" to provide quality products and services has proven to be successful. The Ritz-Carlton abides by "Gold Standards:" The Credo, The Motto, The Three Steps of Service, Service Values, The 6th Diamond, and The Employee Promise.

The Credo: "The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests (Ritz-Carlton, 2012)."

Not only does it cost the Ritz-Carlton less to "do things right" the first time, it affects every company; it even affects individuals in their daily lives/activities. If I don't do something right the first time in my profession, I have to go back and do it again. It may not cost me money, but it's costing my company money, and it's costing me valuable