Seek Valuation

Table of Contents

Executive Summary        

Introduction to the Company and the Industry        

1. Background        

2. Industry Analysis        

2.1 Industry Overview        

2.2 Porter’s Five Forces Analysis        

Industry Outlook        

3. Company Analysis        

3.1 SWOT Analysis        

3.2 Corporate Strategy        

3.3 Company Prospect        

Accounting and Financial Analysis        

1. Accounting Analysis        

1.1 Overall Accounting Quality and Probability of Accounting Manipulation        

1.2 Leased Assets Adjustment        

1.3 Business Development and Marketing Expenditure Adjustment        

1.4 Sales Revenue Adjustment        

1.5 Recasting Financial Statements        

2. Financial Analysis        

2.1 Time-Series Analysis        

2.2 Cross-sectional Analysis        

Forecasts & Valuations        

1.        Forecasts        

1.1 Sales Growth Rate        

1.2 NOPAT Margin        

1.3 Beginning Net Working Capital/Sales        

1.4 Beginning Net Operating Long-Term Assets/Sales        

1.5 Capital Structure Forecast        

2. Valuation of SEEK under Discounted Cash Flow Model        

2.1 Estimation of SEEK cost of capital        

2.2 Value of SEEK        

2.3 Sensitivity Analysis        

Conclusion & Recommendation        

Appendix        

Bibliography        

Executive Summary

The purpose of this report is to deliver assistance with investment decision in SEEK Limited based on the comprehensive analysis of company’s historical financial position and performance. Firstly, a brief industry analysis and company analysis will be presented, including Porter’s Five Forces analysis and SWOT analysis. Further, the accounting analysis and financial analysis with investment recommendation of SEEK are demonstrated next.