Smart Gift Basket

About Smart Gift Basket

Smart Gift Basket is the name of our partnership business. We are five partners of this business and also equal owners of the firm meaning that the profit and loss will be shared equally to each of the members. It is both merchandising and service oriented business. Mainly we will sell only gift baskets containing at least three items to the customers. We will not sell any single item gift.

Our main operation will be purchasing gift items from variety of suppliers, designing the baskets, and selling those gift baskets to our potential customers. We will design the baskets based on different themes like occasions, cultural functions, and customer’s type.  Designing gift basket require creative, innovative and updated thinking as because gift is not only a product but also a way of expressing one’s feelings, emotion, love, and wish to other. We also offer customized gift basket as the customer require.  Customer can order for gift basket and specify what are the requirements regarding gift basket through our web site. So it is a combination of merchandising and service oriented business.

 We will operate our business to a specific niche market. Our targeted customers are corporations and well off individual. Corporations are the most important customers as because they will order bulk amount of gift basket for their clients. Customers will purchase our baskets because these are reasonably priced, superior quality products. We will also provide good customer service and will maintain a good relationship with our customers by Practicing CRM. Customer will also find us convenient as because they can order any time they want and the basket will be delivered in shortest possible time.

The location of our shop will be on a suitable place where the customers trafficking more, like Gulshan. The layout of our shop will be very attractive and innovative where we can display our designed basket in way that it will be attracting and eye catching to the customers.

Planning and strategies are very important for newly established business. So innovative business strategy regarding product, market, distribution, pricing, financing can make a small business success. We as a gift basket seller, have to be more creative and innovative to make our products attractive to the customer, bringing new themes that will have effect on the mind of the customer, giving importance to the customer requirement, and give importance to culture, values and sensible to religious issues. We will take effective and implementable strategies on the every stage of our operation managing raw materials, designing and wrapping the basket, selling and advertising activities and effective distribution channel. Cost strategy is also very important. Firstly we need to know what will be the initial cost set up a Gift Basket Shop, how we will get money and how we will use that money. Those are given below.