Smoke No More - Swot Analysis of Competitors
Autor: aaliyahsml • March 7, 2012 • Case Study • 1,390 Words (6 Pages) • 1,641 Views
SWOT Analysis of Competitors
The purpose of this section is to make you aware of the competitions strengths, weakness, opportunities, and threats that are internal and external.
Smoke No More
Strengths Weaknesses
Good quality product High cost of capital
Environmental standard Achievement Technological advancement would decrease the workforce unemployment will increase
Beneficial to the community Needs to cover a large distribution channel
Technologically advance machinery and equipment
Focus on Health and safety on the company premises
Opportunities Threats
The number of smoker continue to increase Intense Competition
Potential Market Decline in tobacco growth
Export to potential counties
It doesn’t need more advertisement because people are already aware from smoking Increase in taxation by government
Increase pressure from antismoking agencies and groups
Increase in imports of smuggled brands with lower prices
Super Cigarette
Strength/Opportunities Weakness/ Threats
Most similar to a tobacco cigarette in size and feel It needs to replaced or refilled more often due to size
Good battery life
Nice vapors
The Mini Cigarette
Strength Weakness
A little longer but same basic diameter Has an odd shape and feel
Decent vapor and battery life Seems like a small cigar than a conventional cigarette
Super Mini
Strength Weakness
Compact and easy to carry and use The cartridge, batteries, and atomizer are small and easy to loose and dangerous
Which also results in a weaker vapor and shorter battery life
Disposable E-Cigarettes
Strength Weakness
Convenient Expensive
Great travel Atomizer clog easily
No assembly, no recharge
Plan
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