Speaking of Jeans
Autor: xcvb • September 21, 2016 • Case Study • 336 Words (2 Pages) • 702 Views
Speaking of jeans, Levi’s and Lee, earning good reputation, are popular among the world with customers, especially teenagers.
Brand concept
Levi’s set up its brand concept to make jeans stylish as a part of American culture, it has a long history designs the jeans for wild cowboy, the adventure gold diggers and American soldier; While Lee manufactures jeans with the concept to make customers feel comfortable and fit the human body, gestures and movements.
Customers
Mostly, Levi’s aims at selling jeans to man, on the contrary, Lee also put attention to woman.
Best products
Lee makes the best products in US factories, but the best jeans of Levi's are made in Japan.
Manufacture process
Lee makes the jeans in a traditional way, to make jeans classical and simple, nevertheless, Levi's even have over 60 procedures making one pair of jeans, it is much more complicated.
Price
Because Lee put effort in the special design to make jeans even close to your skin, especially making the woman look in perfect build, its price is always a bit higher than Levi's.
2.
I will present two cell phones; one is Nokia E71, other one is IPhone.
First, if you want have an E71, you need to spend $500, but if you want to buy an IPhone, you must spend more than $700
Second, we are students, we want to our cell phone has entertained features, Like games, music player, video player, from this aspect speak. IPhone is a good choice, Cuz you can buy any game you like from Apple store.
Third, E71
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