Unme Jeans Case

Throughout the course, we discussed several types of brands, products, target markets, and messages for which social media makes sense. Based on your analysis of the case, is UnMe Jeans a suitable brand and/or product for social media and the Web 2.0? Why?

(make sure to explain what advantages and/or disadvantages social media offer to UnMe jeans)

I think UnMe Jeans is a suitable brand for social media and the Web 2.0. Their target market are women between 12-24 years old, and this segment is consuming less traditional media, and increasing their consumption in the Web 2.0. The users of UnME Jeans tended to be social and taste leaders, with unique identities who value differences of opinion and taste. The traditional media, were UnMe Jeans focus their branding didn't let them express themselves, they had lack of control in the information they acquire and they were overwhelmed by the ads in the traditional media. With new technology and platforms they can control the ads or somehow avoid them and still enjoy their favorite TV shows or any type of entertainment. I think its evident Web 2.0 is the right path for UnMe Jeans, the real question is how to do it.

The advantages social media offer to UnME Jeans are:

- The social media attracts more people tan traditional media so they can reach more possible users as costumers. The people is already there.

- They can target their audience with more accuracy and in a more efficient way. The idea is to make the costumers part of the social media community, to get them involved and get a deeper engagement with the brand.

- The social media offer a lot of possible branding, including contests, games, commercials, etc.

- They can get information directly from their costumers. Information is power and its expensive. If they do surveys or contests