Starbucks Energy Drink

Orozco, Gustavo

Starbucks Energy Drink

Feelings

        Warm place, third place, and comfort.

Judgment – consideration, credibility

        Brand quality, consumer participation, and interactivity.

Resonance

        Starbucks continues to keep high standards and continues to have a sustainable brand. The company’s resonance is so good mainly due to the company’s strong relationship with customers. The company’s strong relationships with customers allows the target consumer to feel important and wanted.

Performance – price

        Starbuck’s still continues to strive and prosper. Since they opened, on average two new stores have been opened every day since 1987. The company has gained a lot of presence on social media, being the first brand to reach 10 million likes on Facebook. The company continues to keep their coffee prices high, meaning that the company is doing well because they control and dictate their prices. This is due to the fact that people love Starbucks so much that they are willing to spend a large amount of money for something that is so cheap to create.  High range of product and wide range of taste. Personalized products and services.

Imagery

Starbucks’ goal is to create an experience around the consumption of coffee, an experience that people would weave into their lives. There goal is to create an uplifting experience in customer intimacy in order to create an ambience based on human spirit and need to get people together. The company’s imagery is present everywhere because Starbucks wants its customers to understand that their coffee is good on the run, their location is a great place to meet and move on. They also want their customers to understand that Starbucks is convenience oriented and is always accessible and consistent. This is the company’s imagery. The target consumer are citizens and young people, not necessarily coffee lovers but trendy people who care about quality product.