Starbucks Swot Analysis
Autor: Shifaza Rasheed • April 19, 2017 • Coursework • 610 Words (3 Pages) • 920 Views
STARBUCKS SWOT ANALYSIS
Over view of the Business / STARBUCKS CORPORATION
Vision: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow[pic 1]
Starbucks began in the year 1971 as a single coffee shop in Seattle’s Pike Place Market. The company deals with retailing and marketing of high quality coffee and related products. Today it’s the largest coffee retailer, with over 22,519 stores in 64 countries, with the mission “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” It has 182,000 full time employs. The company’s head quarters is in Seattle, Washington, United States and its current CEO is Kevin Johnson who joined the company on April 3, 2017.
Starbucks have many competitors includes fast food companies such as Mc Donald’s and beverage companies such as Costa Coffee, Coca-Cola, Costa Express, Illy and so on... (https://www.starbucks.com)
Starbucks Net Income & Revenue for Five Years (2012-2016)
2012 ($) | 2013 ($) | 2014 ($) | 2015($) | 2016 ($) | |
Net Income | 1.38B | 8.3M | 2.07B | 2.76B | 2.82B |
Revenue | 13.3B | 14.89B | 16.44B | 19.15B | 21.31B |
Identifying Opportunities and Threats
Translate your notes from the above brainstorming exercise into the following table. Be specific and identify particular factors.
Factor | Opportunity (O) or Threat (T) | Why? | Impact? High, Medium or Low | Source of further information? |
Partnership or alliance with other firms | Opportunity | Through partnership or alliances with other firms they can strengthen its competitive positon | Medium | Analysers reports |
Diversifying products | Opportunity | Although starbucks has a considerably diverse product mix, diversifying more can improve their competitive advantage | Low | Online Articles |
Competition from low cost coffee seller | Threat | Starbucks have a lot of competitors and the pricing of Starbucks products are relatively higher in comparison to these competitors. Therefore the competition from other low cost coffee sellers are high | High | Research reports |
Higher chance of imitation | Threat | Starbucks products can be easily copied | High | Research reports |
Expading to new markets | Opprtunity | Starbucks can identify untouched markets and expand their outlets to these new markets like Asia, Middle East and Africa and increase sales | Low | Online resources |
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