Startup Strategy
Autor: Sean Estrin • April 15, 2015 • Course Note • 2,008 Words (9 Pages) • 869 Views
1.) The MOA formula consists of the following variables (F1 F2, D, G, M). Select the true statement among the following statements:
1.1: M represents the size of the first target market in dollar value for which the company plans to penetrate with all of its products that they’ll provide this market in the future
1.2: M is the total projected yearly income for the sale of their first product in the target market, assuming no competitors
1.3: F1 is the total amount of young companies which compete with your company in a direct or indirect way
1.4: G measures the average annual rate for which your target market grows in different areas of the world
Answer: B
2.) The MOA formula derives the following values for the three following projections
A: Receive the value 13.1
B: Receive the value 19.7
C: Receives the value 20.4
Please select the correct answer:
2.1: C Is the most viable project of the three
2.2: Project B is the most viable project of the three
2.3: Both projects B and C have the same level of viability, and in order to choose which one, additional data is required
2.4: Answers 2.1 and 2.3 are both correct
2.5: None of the answers are correct
3.) On the 1Pager, the initial check for business viability appears in the investment section. In this section, there is a purpose to define the milestones and the finance requested in the initial seeding stage for the projection and attaining of the milestones. Please select the correct answer:
3.1: If the project entails the development of a product, one of the milestones must be the development of the product in the given period.
3.2: If the project selected entails the development of a product, one of the milestones must include the field testing of the product via end users and to learn lessons from this experiment
3.3: When the project entails the offering of a new service, one of the milestones must include the development of an internet site which will promote and sell the service.
3.4: When the project entails the development of a new product of the offering of a new service, the milestones should include the advertising effort which will raise consumer awareness of the product or service.
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