Innovative Marketing Strategies by Startups

Innovative Marketing Strategies by Startups

“Let’s start a startup!” In today’s age of entrepreneurship, these words are on every business student’s mind. The new wave of ideas and innovations along with the flood of investors are redefining how business is done. So how are these novel ideas and innovations taking shape and how are they getting phenomenal funding? Does the future of these startups depend only on the idea, or is it also dependent on the carefully designed package of marketing strategies and tools?

Of course, the idea is the USP, but how is this USP catering to the masses? How is it drawing attention to the products and the services it is offering? – Through marketing. Making the most of the limited time that they possess to pitch the ideas before their competitors do, startups today are coming up with innovative marketing strategies to gather spotlight before anyone else does.

Let’s take the example of Housing.com, the top notch real estate search portal startup that initiated a billboard ad campaign which grabbed eyeballs all over. The ad campaign was an amalgamation of a series of steps featuring a young couple going from sharing a pizza to sharing a family together with the help of Housing.com. The campaign had a unique and mesmerizing effect on the audience, who confused it for a television campaign. However this wasn’t the case as it was never broadcasted there but the power with which it was imbibed in the minds of masses was worth the money spent. Similarly, Zomato, food discovery startup and Grofers, a delivery startup with their encapsulating creatives features the one thing everyone loves – ‘food’ through innovative and interactive graphics that never fail to engage its audience and make them smile. These various defining features of content marketing are driving startups culture to attract the targeted market.

Nobody likes to get spammed and most people hate getting interrupted by advertisements.