Stilsim External Analysis

StilSim Personnel Introduction

Assignment 1-3: External Analysis

Lori Gordon

Franklin University

BSAD 495: Business Strategy Capstone

April 8, 2017

External Analysis

        The importance of an external analysis is looking beyond the industry to identify StilSim’s opportunities and threats. Using “environmental scanning, environmental monitoring, and competitive intelligence we can create forecasts involving the development of plausible projections about the direction, scope, speed, and intensity of environmental change” (Dess, McNamara & Eisner, 2016). We can examine our external environment and our competitive environment to understand our industry and collect data to identify our competitor’s abilities and weaknesses.

General Environment Analysis

        The general environment includes many factors that can dramatically affect StilSim’s strategy. Separate segments should be taken into consideration when looking at the opportunities, threats, and competition in the general environment.

Opportunities.  

StilSim’s opportunities to use internet sites as sources for recruiting candidates, more aggressive pricing, and improving our back office efficiency would improve our overall customer service.

Demographics.  

        The aging population increases the demand for high quality healthcare workers, especially in the Lakeside area with the new Lakeside Hospital and Medical Center. As the baby boomers get older, they need quality healthcare and a skilled workforce to take their place when they retire.

                The increase in temporary workers with specialized skills gives StilSim the opportunity to capture these positions and fill them. Specialized training could be offered to workers interested in temporary employment in the administrative support, healthcare, high tech assembly, and logistics occupations.

                Threats.  

StilSim’s competitors “screen candidates using competency matching technology effectively replicating some of the screening function provided by placement agencies in the past” (Lakeside Times, 2016, p. 41).

                Sociocultural.  

                Lifestyles continuously change as the internet offer so many things quickly.  The old processes at StilSim threaten to pull the company under. Job seekers want to be able to access job opportunities at the touch of a keyboard. They want to open the position and assess their opportunities before ever speaking to someone. The internet has forever changed the way people look for, apply for, and find job opportunities, and StilSim must change with it.

                Competitors are using competency matching technology and will fill the hard to fill jobs if StilSim does not. Changes to our website and back office processes will update our recruiting and operational effectiveness will improve our competitiveness.