Strategic Innovation: A New Perspective on Strategic Management - Handbook of Business Strategy

Drejer, A. (2006). Strategic innovation: a new perspective on strategic management. Handbook of Business Strategy, 7(1), 143-147. Retrieved from

http://www.emeraldinsight.com.ezproxy.apollolibrary.com/journals.htm?article=1523718

Anders Drejer concept of strategic innovation revive around providing business in what direction it can move in to be proactive when trying be repositioned within the market that’s always changing. Over time competitions between organizations have increased due to forces outside of the market in which leads organization to be more market conscious. Major technology has advanced within 50 years in which all an organization had to do was keep their attention on pricing within the market and why in which consumer looked at a price, quantity, quality, innovation and delivery. In today’s society innovation shows how it plays a major role within organizations with the rapid changes of continuous innovation. The rapid changes shows the drive of innovation and a need for an organization to keep up with those changes in order to meet the market demands of innovation change because innovation has to have a strategy behind it. The article has three pillars of innovation being discussed. The first pillars consist of managers considering a strategy to make the innovation more successful within a certain timeframe. The second pillar for innovation to be successful, organizations have to be different. The third pillar consists of change taking place within the concept and business models in order for a business to stay within the competition. According to Drejer (2006) “distinguishing between doing the right things and doing the things right. When it comes to strategic management, we can reformulate this distinction to, on the one hand, market the right products/services on the right markets and on the other hand, develop, produce, and distribute the products/services in the right way”. This statement goes to show that an organization, in order to stay competitive, needs to consider both sides of innovation and the consumer when it comes strategic management and innovation. (Drejer, 2006).

Langdon, M. (2013). Why Innovate: The link Between Strategy and Innovation. Retrieved from http://www.innovationmanagement.se/2013/07/11/why-innovate-the-link-between-startegy-and-innovation/

In this article Langdon Morris talks about how strategy and innovation has driven change within business that exists in every market. The market has never been stable therefore an organization has to have an innovation and a strategic manger in order to become successful. According to Langdon (2013), “making changes brings considerable advantages while being changed carries a huge load of negative consequences.” My view on this statement is that in order for an organization to become successful it has to innovate or be knocked out of the market that is why strategic