Strategic Management for Tourism , Hospitality & Events

Strategic Management For Tourism , Hospitality & Events

HLT 6021

Topic: Strategic management in Raffles hotel

Lecturer: Dr. Patrick Ooi

Student name: Li You

Student number: 0806003513

Contents

Introduction-----------------------------------------------------------------------3

SWOT analysis for Raffles hotel---------------------------------------------5

PESTEL analysis for Raffles hotel------------------------------------------6

Porter’s “five-forces” model for Raffles hotel-----------------------------9

Conclusion and recommendation------------------------------------------14

Reference-----------------------------------------------------------------------16

Introduction

Greatly increase the uncertainty and complexity of today's world economic integration, international competition, the enterprises are facing the living environment. The companies want to survive and the long-term development must stand in the overall perspective, to grasp the future changes in the environment, through to strengthen their own advantage, to obtain the dynamic balance of internal resources and external environment. Corporate management into the era of strategic management. Enterprises to implement the strategic management of the quality and capacity of the operator's proposed new requirements, but first require the operator must update the management concept.

The 20th century is a radical transformation of human civilization and the integration period, with the advent of the era of knowledge economy, business survival increasingly complex and challenging environment, which requires long-term forecasts and to develop strategic planning to be implementing that is flexible and scientific implementation of strategic management --- grasp the changes of the external environment and trends, optimize the internal allocation of resources to obtain the co-ordination of internal resources and external environment, the development of enterprises. Enterprise management has begun to enter a period of strategic management. Enterprises that fail to strengthen strategic management, it could