Strategic Management on Samsung

Content

1. Introduction                                                                                2

1. PESTEL Analysis On General Environment                                                2

1. Political Factors                                                                        2
2. Economic Factors                                                                        2
3. Social-Culture Factors                                                                3
4. Technological Factors                                                                3

1. Porter’s Five Forces Analysis On Competitive Environment                                3

1. Intensity of Rivalry Among Competitors                                                4
2. The Threats of New Entrants                                                        4
3. The Threats of Substitute Products Or Services                                        4
4. Bargaining Power of Suppliers                                                        4
5. Bargaining Power Of Customers                                                        5

1. Internal Environment Analysis                                                                 5

1. Resource-Based Analysis                                                                5
2. Firms Capability Analysis                                                        5

1. SWOT Analysis                                                                                6

1. External Factor Analysis Summary (EFAS) of SEC                                6
2. Internal Factor Analysis Summary (IFAS) of SEC                                7

1. Recommendations                                                                        8

1. Conclusion                                                                                8

1. Reference                                                                                        9

1. Introduction

Samsung Electronics company (SEC) founded in 1969. It's  headquarter lie in the capital of South Korea – Seoul. SEC is one of the world biggest electronic chips and components producers. It provides the NAND flash memory, DRAM electronic chips, Active-Matrix OLED, and etc. In addition, SEC is world biggest electronic products providers specialized in the making of various electronic areas such as mobile phone, camera, computer, digital video device, mp3 device and etc (Samsung, 2012). In the year of 2013, Samsung was listed as the 20th in the Fortune Global 500 Companies with a total revenue of over $148 billion, grossing profits over $12 billion, claiming their place as the number one company related to the electronic product industry (Fortune 500, 2013).