Strategic Management

1) Why has Madonna been so successfull in the world fo entertainment?

Madonna starts from anything; “35$” in her pocket. She has just a little musical background

Her success can be related to her passion and her perseverance in what she want to do in the future and about her interest (music & arts) and her personal objectives

She always (at the beginning) search for the “best pubs/clubs” where she knows she could act her shows and get experience. She is always researching “how” get success (never give up, never surrender)

Michael Jackson’s manager said that Madonna was the “most physical” human being ever met in his life

No formula to achieve success, just keep trying different ideas about music and images. Every time starting from zero in order to achieve new results with new type of music and images. “Continuous experimentation”

Determination, hard work in different aspects, ambition (she knows exactly what she wants)

Every time manage and direct all the aspects in a show. (from the music, dances, costume design, choice of themes)

She is different from the reality (against church ideas, over sexuality). She make her image more and more famous in all the world.

She can be define as a perfect entrepreneur: she get in different businesses as music, books, movies. Everything can be considered a new life’s experience.

2) Does Madonna have a strategy?

Madonna rejected the idea about “find a winning formula and stick to it”. Her career was a continuous experimentation and a constant quest for new heights of fame and acclaim.

The fin of “strategy” that is possible to linked to Madonna is her over sexuality and her transgression “against” the religious