Strategic Marketing Plan McDonald's

Communication Case Analysis

McDonald’s Corporation

Abstract

The case of McDonald’s incorporates a detailed description or report of its current business situation. The case includes qualitative and quantitative data that has been analyzed and its proper alternatives and solutions determined. This case analysis involves a four step process. First, the problem will be defined. Second, alternate courses of action are formulated that in theory will solve the problem. Third, the alternatives will be analyzed in form of their strength and weaknesses. And fourth, one alternative will be accepted and a course of action recommended.

Table of Content

I. Abstract…………………………………………………………………………………...2

II. Executive Summary……………………………………………………………………….3

III. Situation Analysis…………………………………………………………………………

A. Environment……………………………………………………………………………

1. Economic conditions and trends…………………………………………………..

2. Cultural and social values and trends……………………………………………..

3. Political and legal issues…………………………………………………………..

4. Summary of environmental opportunities and threats…………………………….

5. Implications for strategy development…………………………………………….

B. Industry………………………………………………………………………………..

1. Classification and definition of industry…………………………………………..

2. Analysis of existing competitors…………………………………………………..

3. Analysis of potential new entrants………………………………………………...

4. Analysis of substitute products……………………………………………………

5. Analysis of suppliers……………………………………………………………...