Strategic Perspective - Food Court with Wifi

STRATEGIC PERSPECTIVE

FOOD COURT WITH WIFI

We differentiate our business through providing free Wi-Fi as value added service (unit selling point) to customers. Customers can access the Internet using their laptops or PDAs at no charge. We need a Wi-Fi (802.11b/g) enabled device. Most new laptops have built-in Wi-Fi capabilities. Older versions may require a separate Wi-Fi card, which we can purchase at larger electronics retailers. Any chip or card that has been certified for compliance with the Wi-Fi wireless LAN standard (IEE 802.11b) can be used. More and more PDAs and even cell phones are now Wi-Fi enabled. A manufacturer or service provider can help us identify these devices. Most business people look for Wi-Fi when choosing where to hold a business meeting, have lunch or grab a quick coffee. The potential customers would be business men and women, young professionals, students of all ages, the casual user, professors and teachers.

INITIAL BUSINESS PROPOSAL

BUSINESS CONCEPT

Based on my new development of business, I would like to set up a food court in tourist places which offers deep assortment of varieties of cuisines available in various parts of country under one roof. Opening a restaurant or food court is one of the components in hospitality and tourism industry. The country that I have chosen is Malaysia. Malaysia is known as food paradise in Asia. This is because it is a multiracial country with many races. The majority's races are Malays followed by Chinese and finally would be Indian. Each of the races has different taste of food. These varieties not only attract the Asians but also the foreigners who love spices nowadays. The location of a food court tends to make it a destination point, encouraging shoppers to browse smaller stores and kiosks along the route. While some specialty food vendors