Strategies of Starbucks
Autor: ziahyilz • April 9, 2014 • Case Study • 684 Words (3 Pages) • 1,223 Views
Market Share Slide:
Africa is the fastest-growing mobile market in the world and is the biggest after AsiaNigeria has the highest number of mobile phone subscriptions with more than 93millionRepresenting around 16% of the continents total mobile subscriptionsMobile phone usage has in a way surpassed the PC as way for Nigerians to access the web in a more convenient way (social media)MTN is the most popular mobile network operator in Nigeria, dominating the market share of operators followed by Airtel, Etisalat and Globacom and this is the main reason we have chosen to form a strategic partnership with themIn terms of mobile phone brands Samsung Androids prove to be the most popular amongst consumers and are a the main competitors for Apple..Even though Apple only account for 1% of the market, this is mainly due to the iPhones not being available for purchase in Nigerian iStores, However people do import from countries such as the US and the brand is most popular amongst Nigerians due to the perceived quality and meaning of the brand. Africa is the fastest-growing mobile market in the world and is the biggest after AsiaNigeria has the highest number of mobile phone subscriptions with more than 93millionRepresenting around 16% of the continents total mobile subscriptionsMobile phone usage has in a way surpassed the PC as way for Nigerians to access the web in a more convenient way (social media)MTN is the most popular mobile network operator in Nigeria, dominating the market share of operators followed by Airtel, Etisalat and Globacom and this is the main reason we have chosen to form a strategic partnership with themIn terms of mobile phone brands Samsung Androids prove to be the most popular amongst consumers and are a the main competitors for Apple..Even though Apple only account for 1% of the market, this is mainly due to the iPhones not being available for purchase in Nigerian iStores, However people do import from countries such as the US and the brand is most popular amongst Nigerians due to the perceived quality and meaning
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