Swot Analysis for Genting
Autor: b1001235 • April 6, 2012 • Case Study • 546 Words (3 Pages) • 2,887 Views
SWOT Analysis
Strength
Diversified business portfolio
-Beside leisure and plantation, Genting also contribute in other businesses such as power, an independent power producer located in Asia. (Malaysia, China, India)
Efficient use of resource
Strong liquidity position
Opportunities
Malaysian tourism industry
Opening of johor premium outlets
-Premium outlet to be opened in end-2011. Recall that in
September last year, GENP signed an agreement to form a
50:50 joint venture (JV co.) with Chelsea Malaysia, a unit of
Simon Property group Inc. (known as the world’s largest
developer, owner and operator of premium outlet centers),
to establish Chelsea Premium Outlet Centers in Malaysia.
The first outlet will be developed in Kulai, Johor (known as
Johor Premium Outlets) on land presently owned by GENP.
GENP will sell the land to the JV co. for the development of
the outlet. The JV had become unconditional and completed
in July this year. We understand that earthworks have
started and construction is expected to start next month.
The outlet, which will be operated by the JV co., is
scheduled to be opened at end-2011 at development cost of
c.RM150m (funded by both equity and borrowings).
Assuming RM15 rental psf/month, 80% occupancy rate on
its 170,000 sq ft of net lettable area, and 65% EBIT margin,
the premium outlet project could add c.2% to FY12F
earnings. We understand that rental will be charged based
on a fixed minimum guaranteed payment or percentage of
turnover, whichever is higher
-Opening of RWS ( already opened)
Weaknesses
Limited geographic presence
Plantation ( no experience and not fully use the land)
Threats
Growing and intense competition
Pandemic
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