Swot

The working purpose and overall goal of this project is to Analyze ENOC current situation in UAE market, Highlight the obstacles and weakness points of the way it operate and at the end state some recommendations from my point of view and develop marketing tactics and an implementation plan.

The project starts with the introduction of the current position of ENOC and the challenge that its facing currently with all of Sharjah’s stations total shutdown.

In the next section there will be a review for the Internal and external environment that well lead us to the current company strengths and weakness along with the opportunities and threats.

After addressing all of the above points we well end us with the recommendation part and the ideas that could be implemented to reduce the threats and weakness and enhance the strength and Give more opportunities to ENOC , from my point of view.

Introduction

The main purpose of this report is to carry out a SWOT analysis on Emirates National Oil Company (ENOC),ENOC is a wholly-owned entity of the Dubai Government and as company the primary focus and engagement is in downstream and upstream activities in the oil and gas sector.

The reason why ENOC was chosen because of the major changes and developments that happened over the years, It was established on 1993 and now it has over 30 active subsidiaries and international joint ventures, primary focus has been to develop downstream and upstream activities in the oil and gas sector. Over the years the business portfolio expanded to include refining, oil trade, terminalling & storage, bunkering, liquefied petroleum gas, aviation fuel marketing, lubricants blending & marketing, informational technology, with core operations in the Middle East, Asia, Europe and Africa.

Another major reason for Choosing ENOC was the total shut down of all ENOC petrol stations in Sharjah for not complying with the the government demands to resume their services since they were not providing fuel for consumers, quoting from Osama Samra, Director of the Sharjah Media Center A “lack of responsiveness” from the ENOC group prompted the Sharjah Economic Development Department to close their petrol stations.

SWOT analysis will be used to address all the above mentioned points.

SWOT Analysis of ENOC

Strengths Weaknesses

1.Strong market position.

2.Vertically-integrated operations.

3. Totally owned by Dubai Government.

4.Diversity in products and services.