Table of Contents of Strategic Management Report

SESSION 2012/13

ASSESSMENT 1 - REPORT - DIET 1 & DIET 2

Aims of the Module/Assessment:

- Develop a critical awareness and understanding of strategy and its relevance and application to different contexts

The learning outcomes assessed in this assignment include the student’s ability to:

- Demonstrate a critical understanding of fundamental, contemporary strategic theories and concepts

- Critically evaluate and apply appropriate concepts of strategy to practice, across a range of organisational contexts

- Assess alternative approaches to strategy and justify particular courses of action

- Evaluate the implications of strategic decisions within different organisational and cultural contexts.

Assessment Specification:

Word Limit: 2,500 words

Weighting: 50%

Assignment Instrument: Report

Anonymous Marking: Yes

Submission Date: 6th December, 12:00

Assignment Question:

Diet One:

Complete a detailed, structured strategic evaluation of an organisation and consider how well the organisations current strategic plans and commitments, address the identified opportunities, threats and risks.

Your evaluation should address the following five sections.

- Introduction to report, organisation, context and structure (15%)

- Develop a comprehensive strategic profile of your chosen organisation. This profile should position performance, strategy, objectives, assets and finances. You are expected to apply a variety of models, frameworks and concepts in developing your analysis of the organisation and its internal and external environment. (40%)

- Develop a critical discussion of the importance of three critical themes, drawn from your profile and analysis, and focus a discussion of the implications of each of these three key themes for the organisations current and future strategies. This should by implication link the organisations current strategy, their competition and key market characteristics. The focus of two of the themes to be developed must be around the Customers perspective and the Innovation needs of the organisation, with the