Taiwan International Business

(a) To what extent do you think that your sales people should feel limited by Taiwanese marketing standards when selling overseas? [250 words]

Ever though oversea business is to operate out of Taiwan, but it still represents the Taiwanese company. It should follow Taiwanese marketing standards. The company do business overseas has to be much more careful than in Taiwan. Because they operate the business oversea, they are not only represent the company but also represent Taiwan. If the company break the law or don’t follow marketing standards, it will be international news. Whole world will know that Taiwanese company did bad thing or made a mistake. For example: Foxconn is a very big international company of Taiwan. In 2010, there are few employees of Foxconns casualties. The main reason is Foxconn ask them overtime work. This is not being acceptable in Taiwan. This event let Foxconn’s stocks price decline and got bad reputation. Apple is Foxconn main customer. They even want to stop their business with Foxconn. Oversea company must follow home country’s marketing standard. Headquarter is located in Taiwan. Actually, I think the marketing standard is almost the same in the whole world. There are few developing countries provide low marketing standard to attract corporates to their country to operate factories. In these countries, oversea companies are always broke the rules. EX: They don’t care about pollution. Employees overtime work. Corrupt the government. To give the employees very low salary and very bad working environment. These are not to allow happening in Taiwan. If these bad things were reported, every one will remember Taiwan’s company. They can’t remember name of the company. I think oversea companies have to limited by Taiwanese marketing standard in any extent.

(b) Should you adopt the sales/marketing standards of the country into which you are selling, even if they would be considered unethical or illegal in Taiwan? [250 words]

The sales/ marketing standards cannot be used if it would unethical or illegal. A successful oversea company must uphold about they own reputation. They can’t just care shortsighted. Every company pursues sustainable development. It’s not only follows the rules, but also builds a business ethics. It should become a corporate culture. Oversea companies have to build a correct corporate culture. They should not just be limited by standard or rules. A good corporate culture maybe cannot help company to earn more money, but it can help the company get