Telecom Market in Bangladesh

Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. These utilitarian methods might have different directive procedures and the purposes, possible entry strategy; joint venture, licensing, acquiring national player or the fully own subsidiary. Telecom market has kept on presenting the opportunities for generating the high volume of revenue and certain sectors predict the overall substantial growth. (Business Insight Report 2007) This paper is to understand the international expansion of successful multinational telecom company in an Asian country. Work would provide the handy idea about telecom market in a south Asian country called Bangladesh. It is worth mentionable that our project is about a successful Multinational telecom company which is mature enough to expand its business in country with developing economy. There are certain facts we know about the focal market and Company, Other than this we comprehend what Bangladesh telecom market is offering to the new entrants and the existing players. In the due course of the time for writing this paper we tried to fit our selves in the marketer’s shoe to feel the same pain (proverb).