Tesco Business Computing
Autor: ⓣⓧⓠ ♡ • January 28, 2016 • Case Study • 6,320 Words (26 Pages) • 839 Views
Introduction
Tesco is the world driving retailer in United Kingdom and has now entered the retail business in Malaysia. Tesco Store (Malaysia) Sdn.Bhd. was built up on 29 November 2001,partnering with Tesco PLC UK and Sime Darby Berhad. Sime Darby holds 30% of stake in the joint-venture. The primary Tesco hypermarket was opened in 2002, at Puchong, Selangor. Today, Tesco Malaysia has about 15,000 workers in Malaysia. Taking after the appropriation of the Makro Cash and Carry business in Malaysia in December 2006, Tesco Malaysia began to work in two arrangements which are Tesco Hypermarket and Tesco Extra Hypermarket. Tesco provides items to minimal local retailers. Tesco currently operates 49 Tesco and Tesco Extra worldwide. Tesco Malaysia operates retail stores for fresh food, groceries, household needs, and apparel in Malaysia.
1.1 Consider the range of decisions to be taken
The structured decision made by Tesco Malaysia which is seven of Tesco’s hypermarket stores are operated for 24 hours of business for three days as Hari Raya celebration nears. As Tesco is the first hypermarket that has extended a 24 hours of service and introduced special prices for selected products. Since Tesco has extended their hours of service for customers’ convenience and they able to fully benefit from the great ‘Lebih Jimat’ deals that Tesco has introduced, Tesco able to gained profits during this deal because several products’ price has dropped which made customers to spend more for the festive season.
Tesco introduces customer an alternate do-it-yourself (DIY) checkout system that has become their non-structured decision. With this pay-out system, customers who hate to wait can avoid long queues at the checkout counter. Customers can use this check-out system to scan, bag and pay for goods themselves. (The Rakyat Post, 2015) Unfortunately, Tesco employees are unable to monitor customers transactions therefore stealing can easily occur. For instance, customers can replace the bar codes of high priced products with lower priced products. In conclusion, Tescoe unsure of the safety of this checkout system.
For recurring decision, Tesco has its own ‘Lebih Jimat’ promotion from groceries to electrical appliances, from chilled and frozen to baby products. This promotion lasts for weekly and monthly. Moreover, their weekly catalogue is updated every Thursday. Furthermore, the Clubcard Discount Vouchers will be sent with a statement 3 times a year to members who have accumulated a combined total above the qualifying threshold that is 400 points by the end of each collection period.
Tesco has made its non-recurring decision to collaborate with international player that is SAMSUNG Malaysia to introduce SAMSUNG World shop-in-shop (SIS) concept retail experience to a hypermarket. The strategic collaboration with Tesco Stores Malaysia entails a designated area within Tesco Extra stores that features Samsung’s latest range of innovative products. This partnership is providing a brand new retail experience through SAMSUNG World which will help customers better understand SAMSUNG products and how they can enhance users’ lives. (The Star Online, 2012)
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