Tesla Motors and Corporate Social Responsibility

Tesla Motors and CSR

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Tesla Motors and Corporate Social Responsibility

Overview and Study Purpose

A contemporary era has observed a clear upsurge in competition prevailing in the automobile industry; more specifically in the market for alternative fuel motor vehicles because these have gained much popularity after increased public awareness regarding ecological concerns.  It is a well-known fact that population of the world is growing as well as aging. There would be a sharp increase in world population level by the end of 21st century. Natural resources are being consumed at a faster pace than they are replaced by nature. Moreover, dangerously rising carbon emission level is becoming primarily responsible for the overall climatic change. These issues are not simple enough to get resolved in few days and avoiding them would cause this world a huge cost to pay in upcoming era. However, there are a number of organizations that have taken certain initiatives to ensure the sustainability of their own, as well as the whole world in the longer run. These organizations have set the pace for others to follow the course. However, there are a number of challenges being faced by them when they make an attempt to attain the balance between profitability and sustainability.

 The main purpose of this paper is to explore those sustainable initiatives and assess their impact upon firm’s: ability to satisfy all stakeholders, profitability, and overall community. For that purpose, Tesla Motors has been chosen, and rationale behind choosing Tesla is that it is considered as one of the leading contemporary era organizations that have embedded sustainability and innovation in each function in order to ensure the survival in the long run. Tesla’s CSR initiatives would be assessed in various dimensions to reach a meaningful conclusion.    

Scope of the Study

A contemporary era has introduced two terms in the corporate world, sustainability and innovation.  Innovation and Sustainability are considered as two progressively intertwined concerns, with later one persistently impacting upon the former one. There are a number of organizations that are proactively considering sustainability as corporate’s one of the major goals to be accomplished, and Tesla motors are one of them. It is being considered as a basic value that guides the enterprise’s strategies in the longer run.

 The underlying study would shed the light upon how Tesla Motors has integrated sustainability and shared value beliefs in order to secure its growth in the longer run. First of all, a brief overview of CSR would be given accompanied by enterprise’s shared value initiatives. Discussion regarding initiatives being taken by overall automotive industry in this regard would also be discussed. Findings would be supported by statistical and scholastic evidence. Moreover, the ability of Tesla to win competitive edge through the employment of sustainable strategy would be analyzed to make the final assessment.