The Body Shop

Vision and Mission

• A mission statement focuses on current business activities -- “who we are and what we do”

The Body Shop is a global business, based on ethics, his products are known and famous for their naturally and because they are not tested on animals.

The Body Shop is an organization with strong values and identity. The Body Shop was one of the first organization focuses on social responsibility and fair trade.

The Body Shop offers natural cosmetics and personal care products.

They have services as home selling and massages in their shops.

With ageing of population and the importance of well being nowadays, customers have strong expectations in terms of quality and excellence. The sustainable development is a recent value in our society and customers expect companies as The Body Shop to respect it.

The Body Shop is a good retailer; it has manufacturing partners in each of his four region area.

This organization has the capacity to create new 100% natural products and to be involved in social causes.

• A strategic vision concerns a firm’s future business path -- “where we are going”

The Body Shop should gain market share and extend his leadership position in the cosmetic industry worldwide.

They should be more famous and extend their brand awareness all over the world.

The Body Shop will follow with his ethical values and develop new products and services in order to be more competitive.

In other words, The Body Shop has to create new opportunities to leverage their brand globally.