E-Commerce: Online Shopping

E-Commerce:

Online Shopping

The purpose of this project is to give an overview of online shopping through a case study of Taoboa.com. This project provides a brief history of online shopping, an overall summary of products and services available over the Internet, online shopping in China, the characteristics of shopping websites in Hong Kong, and the advantages and disadvantages of online shopping. We also compare the logistics of online shopping and traditional in store shopping.

The case study of Taoboa includes factors that contribute to Taobao's success in China and Hong Kong, a SWOT analysis to identify Taobao's areas for development.

Group 2 The Gold Diggers CHUNG Siu Mei, Gloria DENEEN Valerie Fung Ling HO Kwan Yi , Queenie TSANG Wing Yin, Vienna

August 15, 2010

Contents

INTRODUCTION 2

EVOLUTION OF ONLINE SHOPPING 3

ONLINE PRODUCTS AND SERVICES 5

ONLINE PRODUCTS 5

ONLINE SERVICES 6

LOGISTICS OF IN STORE SHOPPING AND ONLINE SHOPPING 9

ADVANTAGES AND DISADVANTAGES OF ONLINE SHOPPING 10

ADVANTAGES 10

DISADVANTAGES 10

CHARACTERISTICS OF HONG KONG BASED SHOPPING WEBSITES 12

ONLINE SHOPPING IN CHINA 15

A CASE STUDY - TAOBAO 17

OVERVIEW 17

REASONS FOR SUCCESS 17

SUCCESSFULLY BREAKING INTO HONG KONG 20

A SWOT ANALYSIS OF TAOBAO 24

CONCLUSION 27

Introduction

Is the world flat and becoming smaller and smaller? Have you ever imagined that there are no boundaries and no time constraints in the business world? Can you imagine what you see from the advertisements on television or the Internet can actually be bought and delivered directly to the place abode with just a few clicks of a mouse? The Internet brings us not only intangible information but also tangible products.

Online