Lazada - Singapore’s Largest online Shopping Mall

Launched in Singapore in Jun 2014

Founded by Rocket Internet GMBH → mostly set up e-commerce companies

300 employees in Singapore and Singapore is the APAC HQ

Establish a better brand understanding of Lazada as an online marketplace across 13 categories of products, not just on consumer electronics.

• Singapore’s largest online shopping mall
• B2C business model (You have to be a registered company in Singapore to set up a profile to sell on Lazada and there is a onboarding team to check on the sellers → hence it is very trust worthy)
• Offer a wide range of products

Lazada is going on a direction that is very mobile-commerce focused.

Lazada’s tagline is effortless shopping, help people to save time and not go to shop physically.

There is a lack of research on e-commerce in Singapore market. How people buy online? What are people buying most online? How the results will feed in to build marketing collaterals? Brand Lazada as a young and quirky company. E-comm, M-comm and S-comm.

Lazada’s Competitors

• Do not consider Zalora as a competitor as they are mostly focused on fashion
• Taobao
• Qoo10
• Exclude Redmart
• Amazon

Target audience is very wide because Lazada offers a wide range of products.

Lazada cannot compete on getting the best price, they can only help you get the best deals.

General marketing efforts currently: Most marketing efforts are online such as on social media. Offline marketing in offline ads such as magazines and publications. In the process of creating influencers. They also have affiliates.

Deliverables:

• Timeline and objectives of the survey
• Creative