Online Shopping

There's nothing better than online shopping in your Pajamas with a glass of wine with the kids asleep"- Helen Wilson

It's no secret that e-commerce is an ever growing segment of retail. Consumers purchase products and services over the internet at a virtual store, which evokes an analogy to purchasing at a store in a mall. This medium is used for business-to-business (B2B) as well as business-to-consumer (B2C) transactions. In general, e-shopping has always catered to middle and upper class women. It lets them buy what they want, when they want at their convenience. E-Shopping has evolved a lot over the past few years and they have been trying to encourage and target middle class women.

An e-commerce retailer can attract more customers through diversity of products and services, clarity in the information provided, good feedbacks and trustworthiness in filling financial information online. Nowadays, women can surf through various shopping sites and can find the lowest reasonable price in a matter of minutes. Finding potentially cheaper prices is a major driver of shopping online. Trends of e-shopping are changing day to day, in which things ranging from brand new products to second hand ones are sold or purchased online.

Mobile and tablet e-commerce has also boomed in the past few years. Thus retailers have to adapt quickly to newer platforms to meet the ever growing expectations of the consumers. E-retailers which provide instant e-mail/delivery alerts are being preferred. Ease of delivery and return policy are also expected to drive their choice in selecting a specific product or service. Lastly, customer reviews and previous experiences have been considered to be major motivating factors.

Many women tend to use search engines to find the products they want to buy online and some of them find websites by word of mouth. A lot of factors play a major role in decision making when buying something