The Bogota Coffee House Business Plan

Executive Summary

Overview

The Bogota Coffee House, Sandwich Shop, & Internet Café will sell imported Colombian coffee, tea, cold beverages, self-serve entrees, and other items in a comfortable, 24-hour, Wi-Fi setting. The company will serve customers with the enrichment of Colombian style, without the high cost typically seen in restaurants featuring imported cuisine. Competitive advantages include market orientation, product differentiation, 24-hour service, and value – authentic Colombian food will sold in less-expensive, self-serve packages. No other local establishment, near or far, offers this service, convenience, and value. Moreover, management will profess in quality and optimizing the customer experience for its patrons. Given the company's market orientation, 24-hour service, value, and quality management, the Bogota Coffee House is expected to be a successful enterprise.

Mission Statement

The Bogota Coffee House's mission is to exceed our customers' expectations by offering the finest Colombian coffee at affordable prices. We strive to provide our customers with superb coffee, delicious Colombian food and create an establishment where all walks of life can enjoy. We are determined to ensure that all customers and staff are treated with the respect they deserve.

Marketing Plan

The Bogota Coffee House prides itself on being a coffee house unlike any other. We will provide customers with the finest of Colombian blends. To stand out from competitors, the company will provide a variety of beverages and self-serve entrees, snacks and pastries of Colombian origin. To add to the atmosphere and allow for a relaxing environment, The Bogota Coffee House will also provide free Wi-Fi to our customers 24 hours a day. The target market focuses on college students and business professionals between the ages of 18-49. The Washington DC area has been established as a satisfactory location for an authentic Colombian coffee or snack shop. We will offer patrons a location to study or meet with colleagues. To help promote the business, advertising will be done with billboards and signs posted around the U Street Corridor area to allow for multiple opportunities during the morning and afternoon traffic rush to view the advertisements. There will be brochures and flyers distributed on the campuses of local universities and businesses, as well as a website and radio ad to attract the attention of potential customers during the morning and afternoon commutes.

Operations Plan

The Bogota Coffee House, Sandwich Shop, & Internet Café will be a Limited Liability Corporation (LLC) located in Washington DC's U Street corridor district. The company will feature an exquisite interior design and a cozy environment