The Countermeasures and Strategies of Chinese Textile Import to Eu

Summary

A brief introduction of Sapir’s theory of European Social Models and Hofstede, Hall and Trompenaars' theories on cultural dimensions has been presented. According to Sapir’s theory of European Social Models, European economies can be divided into four main models, namely, Nordic, Anglo-Saxon, Continental and Mediterranean models. Each model is introduced briefly and is applied to analyse some appropriate examples related to the “Chinese textile export to EU” . Some countermeasures and strategies are come up with through careful analysis of each social model. The comparison and contrast between the national values approach to national culture and Sapir’s social model is also listed. Based on these models, it could be found that Chinese culture and European culture are very different, which may cause cultural barriers to the trades between the two parts. These models could help Chinese managers understand the culture background, communicating mode, values of European partners , help Chinese managers select marketing or investing nations and take more appropriate countermeasures and strategies to fulfil the various social needs and requirements according to different European Social Models under the influence of European values and culture.

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Introduction

With the development of society and economy, more and more Chinese enterprises have business relationship with EU countries and more and more problems and issues appear because of the different value, culture and social models between China and EU countries. Even among EU countries, countries can be divided into different social models. With this trend, enterprises have recognized that it is not enough to provide commodities or service to meet EU customer's needs merely. They have to take more appropriate countermeasures and strategies to fulfil the social needs within EU society according to different European Social Models under the influence of European values and culture.

This essay will focus on the comparison and contrast of Chinese national values and culture with European values and culture, by import in Sapir’s theory of European Social Models and the basic theories of national value and culture, the author would like to analyse some appropriate examples related to the international business to manifest the cultural background and the impact to the business so as to derive a considered view on the implications of the analysis for the international business theory and European business practice.

Sapir’s theory of European Social Models

Although EU has already been established, the notion of a single European social model is largely unworkable. Countries fit more or less with one model also have elements of a different model. Instead European economies can be divided into four main models,