The Effects of Kfc’s Service Quality in Hanoi on Neu Student’s Decisions

Research’s Proposal

I. Title: (Narrowed and Approved by the teacher)

The effects of KFC’s service quality in Hanoi on NEU student’s decisions.

II. Statement of the problem/ background of the research subject (e.g. company; students)

[LÂM & HÀ NGÂN]

- Fast food trend/industry recently

- KFC brand background

- Service quality

- NEU student (age, lifestyle…)

*KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States Background of the research subject. KFC brand is now more and more popular in over the world. In Vietnam , KFC has more than 50 chains and mostly in Ha Noi and Ho Chi Minh city. KFC has never been involved in any scandal about food safety in VietNam

*With supplied money from parents,there is a tendency that more and more students choose a Fast food restaurant for dining out with friends.

Why people choose to eat fast food instead of slow food? Because of its characteristics: speed and convenience for people. It is undeniable that eating a fast food for lunch or breakfast costs less time than having a normal meal especially in modern life.

*Service quality of KFC chains in over Vietnam is evaluated quite well, although there still have some problems: delay in cooking, air conditioner broken or the quality of fried chicken wings, etc.

Price: Pretty high for most students but still acceptable

* NEU Students have the range of age from 18 to 25 years old. All type of classes: from top to the lowest