The Impact of Wom in Network Marketing

MODERN UNIVERSITY FOR BUSINESS AND SCIENCE

The Role of WOM in Network Marketing Senior project submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Marketing Prepared by: Firas Osmat Saab Supervised by: Latifa Attieh Summer semester 2010-2011

The Role of WOM in Network Marketing II

The Role of WOM in Network Marketing III

The Role of WOM in Network Marketing IV

Acknowledgments

This senior project would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. In the first place, I would like to record my gratitude to my advisor Ms. Latifa Attieh for her supervision, advice, extraordinary patience, and tolerance every time I delayed to issue the work. Also I like to acknowledge you to teacher for helping me throughout my university years, and for your love to give answers for any question at any time. I would like to thank the networkers: Rashad Badawi, Mira Baraki, Serhal Bou Hamdan, and Karam Bou Ayash that are my friends who gave me some of their time to do the interview. With special acknowledge to Rashad and Serhal for spending some nights helping me throughout the stages of the senior. Thank you. I would also like to acknowledge Taher Bou Karroum for giving me some hints to do the analysis chapter, and for giving me the link to find new formats to use in the power point presentation. Thanks you Taher. Also special thanks to Maher Hassan who gave me some soft ware services. Thank you Maher.

Words fail me to express my appreciation to my Parents, my father; Osmat Saab is the person who put the fundament to my learning character, showing me the joy of intellectual pursuit ever since I was a child. My mother; Rabiaa Abou Assi, is the one who sincerely raised

The Role of WOM in Network Marketing V

me with her caring and gently love. Thank you may parents for dedication, love and persistent confidence in me, has taken the load off my shoulder. Last but not the least, the one above all of us, the omnipresent God, for answering my prayers, for giving me the strength to plod on despite my constitution wanting to give up and throw in the towel, thank you so much Dear God.

The Role of WOM in Network Marketing VI

Abstract

With the world changing toward globalization, marketing goes under this change. New models are evolved like e-marketing or online marketing which is called viral marketing. Network marketing or multi- level marketing (MLM) is a business where people tend to recruit other people and it’s all about word of mouth (WOM). Researchers found that