The Power of Cctv

The Power of CCTV

CCTV has grown over recent decades in terms of the useful insights it can provide that will benefit the business, customers and prospective customers. Today, retail stores are in fact storing all CCTV footage as the data gathered from each tape is so valuable. Businesses have learned the real value comes from actually watching customers.

The types of analytical questions that can be answered from this valuable data are;

Q. How can shoppers overall shopping experience be improved?

Q. How can the shop floor layout be optimized to better serve customers needs?

Q. What adjustments can be made to increase sales and cater to customer preferences?

Q. Are current marketing efforts effective?

Q. Are peak shopping times being managed accordingly?

1. Does this type of data lend itself to effective analytical investigations, or does it?

The data obtained from CCTV footage is invaluable. Understanding how customers move through a store and determining what factors influence their buying decisions can be understood instantaneously from video analytics. Engaging in behavior analytics through the use of video analytics is an approach taken by many companies today. It can also help to build a customer profile by looking across all insights gathered on a particular database and piecing them together. Businesses can learn of shoppers behavior, shoppers preferences and also look for ways to optimize the store in terms of its layout and functionality. Gathering these insights not only aids to achieve an effective analysis it also helps the company to better cater to customers needs.

2.