The Recommended Proposal

The Recommended Proposal

According to our survey on the spot and the data analysis, we had selected several alternative buildings for the location of Citibank Zhuhai Branch. We recommend the Wealth-Commerce Building(WCB) as our first choice. WCB is located in the 88th of Haibin North Road in Xiangzhou, Zhuhai, a newly-built 28-floors office building. It’s on the letting phases and the building will be ready for decorating in the first quarter of next year, that is exactly corresponding to the time of new branch establishment. The first floor(in the northeast side) is suitable for sales department, while the operation department will be located upstairs where provide the space for expanding. Each floor area is almost 1040㎡.

The Analysis of The Location

The Way of Analysis

To make it more clear and organized, we use the APH, the Analytic Hierarchy Process. And the following table is the hierarchic model we got.

Table1.

In the graph below, we summarized the evaluation index weight of site selection for the bank.

Table2.

The influence factors of the site selection for Citibank Criteria review weight Index review weight

Location factors 0.3860 Financial reserve 0.75

Central 0.25

Environment factors

0.1693 Traffic 0.4871

Visible 0.1876

Stream of people 0.0574

place 0.1707

Image 0.0973

Competitive factors 0.0587 Domestic bank 0.5

Foreign bank 0.5

*The data above is bombing internet information with our survey on the spot.

Location Factors

The main income of commercial bank are corporate lending and personal loan. Besides, Import and export bills business , credit cards,securities brokerage, insurance &MPF, personal and corporate wealth management also