The Smith Family

Case Study

Introduction

The beginning of the 21st century is a remarkable history in Australia since the figure of NFPs has incredibly increased to approximately 600,000 (ABS 2010). Complexity can be obviously found among this special sort of organisation since heaps of its drawbacks and obstacles are on the way of the development (Office for the Not-for-Profit Sector 2012).

The following case study will focus on a famed NFP organization Australia – The Smith Family. When analyzing its performance, the strategy position assessment will simultaneously conducted. In fact, The Smith Family comprehended the prominent importance of strategy and generally positioned its strategy right at the place. It employed a matrix style of governance, produced different programs to form a differentiated marketing strategy, and provided high quality statements to maintain transparency. SWOT as a noteworthy tool in business analysis (Szalata, L 2011), would be the primary tool applied in this case study. The conclusion draws from the analysis can lead to a rational introspection and foresight, resulting in enormous and sustaining performance of The Smith Family in the future.

Analysis

SWOT outline

Strengths

Structuring – Matrix structure lead to success

Marketing Differentiation - Various programs

High quality reporting – Maintain transparency and accountability Opportunities

Government support - National Volunteering Strategy

Weakness

Low and unstable surplus

Costly and low efficient fundraising activities Threats

Insecure Government support

Fraud Scandals

Increasing competitors

Strengths

Matrix style structure

One of the fundamental factors that contribute to The Smith Family's accomplishment is its matrix-style organizational structure. Top-level managers such as the head of strategy development and marketing, the head of strategy partnership and chief financial officer are structured to work together specifically on different program. Some of them have the solo role of providing whole organisational support (e.g. Human Resource Department) and meanwhile, some of them might have other missions of revenue generation combing together with other supportive roles (e.g. Volunteering Department) (A better future for young Australians in need – Annual Report 2011-12 2012). Supportively, when The Smith Family is dealing with