Theoretical Framework

Theoretical Framework

Starting with an Accounting standpoint, Physical retailers incur in costs and expenses that online retailers do not. The majority of these costs and expenses come from running their physical stores, employee wages, and maintenance of the building. While online retailers like amazon, many times outsource their book sales, by being the middle man between the book seller and buyer. This would in turn create a dichotomy between what Amazon does sell, and what it doesn't, when it just acts as a portal for the transaction.

Students' budget will be used as a measure to find which option is financially viable, because for college students, books are a huge expense at the start of the semester. Later on we will make the necessary recommendations for the students based on their answers to our survey, which among other things, will question their buying method tendencies. We can then have a good idea on how, where and why, students buy their books.

On the business administration side of thins, managers of physical retailers will have to innovate in order to stay afloat and combat the increment of populace who are turning to the often times cheaper alternative of online buying. One strategy to implement is to take advantage of one the biggest downfalls of buying online, no physical interaction when making purchases. The customer interaction must be top notch in order to build a quality shopping experience only able at retail stores.

Recommendations

Search for books on the Internet. If you can't get a book at the library, or if you'll need to be able to keep a book or write in it, look for better prices online. Usually all you'll need is the book's ISBN. In the search box of your favorite search engine, enter only the ISBN number, without the dashes that separate the digits. You should come up with several exact matches; in the unlikely event that you don't, try searching by title. Verify you have the correct book using the other information you wrote down. Many online booksellers now sell books shipping-free, which can increase the attractiveness of an online buy.

Shop around