What Do I Think While Deciding to Purchase a Phone

When I decide to purchase a cell phone, the three characteristics that I care about the most are price, performance and weight. Within these three characteristics, I think that performance is the most importance one for me and I would set the criteria weight as 10. For price and weight I would set the criteria weight as 9 and 7 respectively. The phone that I use to compare with iPhone 6s is Samsung S6 Edge+ and first the price of iPhone 6s is 299.99 dollars and the price of S6 is 329.99 dollars, assuming that the storage of them are all 64G and the service carrier of them are all AT&T. According to the price I would give a 4 to S6 and 5 to iPhone 6s as their assessment criterial of the price. For the weight of these two phones, iPhone 6s is weighted about 143g and S6 is weighted about 153g, so I would give iPhone 6s a 8 and S6 a 7 as the assessment criterial for their weight. For the performance of these two phones, I did a survey by interviewing some people who use iPhone 6s or N6, and most people said that N6 perform a little better than iPhone 6s. As a result I would give a 8 to iPhone 6s and a 9 to S6 for the assessment criterial of their performance. By multiplying the assessment criterial and criterial weight of these two phones, the total of S6 is 175 and the total of iPhone 6s is 181. According to these number it might to a better choice to purchase a iPhone 6s.

The company that I chose for the project is Adidas and one of their decisions that I found really creative is that from this year they decided to cooperate with Chinese education ministry and promote soccer in some primary and middle schools of China. By doing this Adidas is going to train 50000 teachers and also support a national summer camp for more than 400 students. I think this is such a creative decision because this would make Adidas not only a sports brand but also something that Chinese people would think of when they think of soccer in the future. The reason is that when people