Whole Foods Inc Case

Introduction:

Whole foods Inc is know for its quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices .By 2006 whole foods has become a largest retail chain of organic foods. This success is due to their quality standards and core values of the company. How ever the company has faced difficulties due to economic recession and increase of competition. This case will depict us the initiatives taken by the company to overcome the diffculites

Type Strategies followed by the company:

• The value-added pricing General Strategy strategy (differentiation strategy): keep customers loyal by providing service the customers can’t find anywhere else.

• High quality organic food

• Expansions and acquisitions , which creates high barriers for potential competitors

• Team-based management of store operations

Core capabilities of the company:

• Highest-quality brand reputation.

• Dedication to the social ethics of organics.

• Industry best customer service.

• Strong supply chain.

• Private label program

Strategic problem to company:

• Deterioration of the American economy

• The