Wireless Telecommunications Swot Analysis.

Wireless Telecommunications SWOT Analysis

PHL/320 Prof. Harrison

July 8, 2014

Introduction

A SWOT analysis is the method businesses use to evaluate their strengths, weaknesses, opportunities, and threats and allows them to remain competitive. Industries are able to make their product stand out among their competitors by utilizing information gathered from a SWOT analysis. The SWOTT analysis builds over time, allowing for further analysis of the company and economic needs. Companies in the wireless telecommunications industry provide services to millions of people via the airwaves and have global revenue of almost $1.2 trillion. Major providers include AT&T, Verizon, Sprint, and T-Mobile in the USA, as well as multiple international carriers. China, India, the US and Indonesia top the charts for the number of wireless subscribers, with emerging markets appear in Africa, the Middle East, and Eastern Europe.

Strengths

A company’s strengths are resources and abilities the company can use to gain a competitive advantage over its’ competitors. Some strengths the wireless telecommunications industry posses are strong brand names such as Verizon, AT&T, and Sprint that carry devices from Apple, Blackberry, Microsoft, and Samsung. Wireless coverage can be found in every city across the United States and many countries overseas, allowing customers to use their wireless devices no matter where they travel. Many companies offer customer loyalty incentives on the latest devices or the type of coverage plan customers need. The industry sets multiple tiers of available plans based on the number of minutes or texts allowed, as well as data usage in gigabytes.

The demand for wireless services is driven by consumer income and innovative service offerings. Larger companies have the advantage in marketing skills and package pricing. Smaller companies are able to offer deeper discounts tailored to customers in regional areas. The introduction of smart phones – from Apple and their software to the Android operating system have increased the demand for wireless telecommunication services more in recent years.

Weaknesses

As the demand for more wireless services increases, so does the demand for technology changes. As companies like Apple and Samsung introduce new devices – smart phones, tablets, and laptop computers – wireless telecommunication companies scramble to offer these devices to their customers at an optimal rate. With technology changing at a rapid pace, many consumers look to own the “newest and best” versions of their devices as soon as possible. Yet customers are limited by multi-year contracts that prevent them from upgrading at a discounted rate until the current contract expires.