Woolworth Strategy Managment

4. Describe the strategy. Where does the company sit in the value chain- is it a raw materials producer, a manufacturer/ producer, a service provider for consumers or for other producers, a wholesaler, a retailer, etc ?

As we all know, Woolworths Company is one of the original pioneers in the line of retail companies. According to the case, Woolworths Ltd Company is a major retailer in its industry. As a matter of fact, in the value chain, it is the retailer leader in Australia (Peter, 2001). In Australia, there are only a few major retailers in different industries. The major retailers in supermarket industry mainly include Woolworths Ltd Company, Coles Group and so on. Up to now, Woolworths Company has adopted a variety of business strategies in its retailing, such as marketing, positioning and so on. At present, it is one of the most successful retailing stores in the market and it has also set trend and created the modern retailing model that other stores can follow today. In short, it is very successful in its retailing management and marketing.

5. Describe the strategy in recent years and any challenges that the management has indicated that the company is facing. What product or services do they offer? Who to? What needs are they trying to fill? Where are they operating? How have they been growing? Have they indicated changes to their strategy? Are there stated objectives available? Has the company been achieving its objectives?

In recent years, Woolworths is facing some challenges, which are indicated in its field of management. As the retail business is one of the vital businesses in every country around the world, Woolworths Ltd Company wants to position itself as the dominant retailer in Australia. As a consequence, it provides a variety of products and services, including food, petrol, liquor, common products, as well as gaming and some entertainment services (Owen, 2002). There are some needs of competitive advantages