Škoda Swot Analysis

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Škoda report: SWOT-analysis

Niels van de Graaf (S3175448)

Marek Sládek (S3193896)

Jiayi Wang (S2914700)

English for International Business

Group 17.2

Index page

Abstract…………………………………………………………………………………………………3

Introduction………………………………………………………………………………………….4

SWOT summary…………………………………………………………………………………….5

Strengths……………………………………………………………………………………………….6

Weaknesses…………………………………………………………………………………………..7

Opportunities………………………………………………………………………………………..8

Threats………………………………………………………………………………………………….9

Conclusion…………………………………………………………………………………………….10

Reference page…………………………………………………………………………………….11

Vocabulary Profile………………………………………………………………………………….12

Abstract

Skoda is a subsidiary brand of the Volkswagen Group, which was established in the Czech Republic. Their first designed car was found in 1906. This automobile company has been founded over a century, which experienced outstanding achievement in development and depression after wars. However, Skoda never gives up because of the difficulties. As a subsidiary company, Skoda plays the role of its parent's entry-level brand.  Even though Skoda does not run the business on itself, it always upholds its designed idea and dedicates to the new products developing. Even though there are some limitations restrict Skoda, it still try to find new opportunity to enhance its ability and improve itself.

Introduction

Škoda is a Czech automobile manufacturer founded in 1895 as Laurin & Klement. It has its headquarters in Mladá Boleslav, Czech Republic. Having operated under communist regime for approximately 100 years, it has been gradually privatized since 1991. In 2000 Škoda became a wholly owned subsidiary of the Volkswagen Group. Škoda was acquired by Volkswagen Group to be their entry brand. Over time, the Škoda brand has shifted more upmarket. 2015 global sales reached 1.06 million cars. In 2015, a corporate strategy was launched to produce an all-electric car by 2020. Škoda sells its cars under one brand with 9 models. Škoda’s most popular model is the Octavia. The company’s main markets are China, Germany, Czech Republic, UK, Russia and Poland. China being their largest market with over 280.000 cars sold in 2015.