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  • Marketing Plan for Colgate Total Toothpaste

    Marketing Plan for Colgate Total Toothpaste

    MARKETING PLAN FOR COLGATE TOTAL TOOTHPASTE Marketing Plan for Colgate Total Toothpaste Ta Linh Dan, Nguyen Huu Tho, Nguyen Thi Phuong Thao Tran Le Ngan Ha, Ton Nu Nhu Y Principles of Marketing July 7th, 2016 Dr. Nguyen Thi Mai Trang Macro-environment of Colgate Total toothpaste Technological Environment Like other

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    Essay Length: 2,716 Words / 11 Pages
    Submitted: February 8, 2019 Autor: Ha Tran Le Ngan
  • Marketing Plan for Hero Splendor

    Marketing Plan for Hero Splendor

    HERO SPLENDOR ANALYSIS OF MARKETING STRATEGY AND PLANNING ________________ CONTENT TOPIC PAGE No. 1. SITUATIONAL ANALYSIS 2 2. BRAND HISTORY 5 3. INFERENCES FROM MARKETING CAMPAIGNS 5 4. MARKETING PLAN COMPARISONS 6 5. MARKETING OBJECTIVES 10 6. MARKETING STRATEGIES 10 7. SWOT ANALYSIS 12 8. MARKET ACTION PROGRAM 13 9.

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    Essay Length: 4,719 Words / 19 Pages
    Submitted: March 6, 2016 Autor: Kaustubh Tirpude
  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Marketing Plan for Lancome Company

    Marketing Plan for Lancome Company

    Table of Contents I. Executive summary: 1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths, Weaknesses, Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing

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    Essay Length: 5,040 Words / 21 Pages
    Submitted: June 10, 2012 Autor: andrew
  • Marketing Plan for Meals on Wheels

    Marketing Plan for Meals on Wheels

    ________________ Meals on Wheels Marketing Plan 1. Executive Summary * Meals on Wheels is a startup idea for a Fast food chain of mobile breakfast stations that aims to fill a gap in the demand for a clean, delicious & freshly prepared breakfast meals to employees of high end corporate

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    Essay Length: 8,209 Words / 33 Pages
    Submitted: March 11, 2017 Autor: aly mam
  • Marketing Plan for Microsoft Vista

    Marketing Plan for Microsoft Vista

    Marketing Plan for Microsoft Windows Vista Table of Contents Background Overview 3 Market Analysis 3 2.1 SWOT Porters Five Forces Target Market & Objectives 13 Positioning Statement 17 Marketing Mix Strategy Product Strategy Price Strategy Place Strategy Promotion Strategy Coordination with Other Business Functions Sales Forecasts and Budgets Contingency Plans

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    Essay Length: 4,674 Words / 19 Pages
    Submitted: July 28, 2012 Autor: jon
  • Marketing Plan for Optimo International

    Marketing Plan for Optimo International

    Chapter I EXECUTIVE SUMMARY Chapter II CURRENT MARKETING SITUATION ANALYSIS A. Industry Advertising is a form of communication used by most businesses as to create awareness and inform their audience about the product or service that they are offering. It also persuades the target audience to create immediate action for

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    Essay Length: 4,845 Words / 20 Pages
    Submitted: April 28, 2016 Autor: Nina Alfonso
  • Marketing Plan for Pawnshields

    Marketing Plan for Pawnshields

    MARKETING PLAN FOR PAWNSHIELDS Marketing Plan for PawnShields May 15, 2017 ________________ Contents Executive Summary 8 1.0Introduction 9 1.1Market segmentation 9 1.1.1Market analysis summary 10 1.1.2Market segmenting strategy 10 1.1.3Market trends 11 1.2Financial analysis 11 1.3Marketing mix 4ps and 7ps 15 1.3.1Product 15 1.3.2Pricing strategy 16 1.3.3 Promotion strategy 17

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    Essay Length: 4,176 Words / 17 Pages
    Submitted: September 2, 2017 Autor: Kamy Jud
  • Marketing Plan for Petronas Dagangan

    Marketing Plan for Petronas Dagangan

    Contents 1 Summary 1 2 Problem statement 2 2.1 Primary Problem 2 2.2 Secondary Problem 3 3 Analysis 4 3.1 Market Geographic 4 3.2 Market Needs 6 3.3 Market Trends 6 3.4 Market Growth 7 3.5 SWOT Analysis 7 4 Strategic Alternative 7 4.1 Alternative 1: Continue investment in Research

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    Essay Length: 2,495 Words / 10 Pages
    Submitted: July 31, 2012 Autor: shinz
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur

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    Essay Length: 6,860 Words / 28 Pages
    Submitted: April 4, 2011 Autor: andrew
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